Case Study: TV One achieves faster multi-platform publishing and increased audience engagement with Adobe Marketing Cloud

TV One - Customer Case Study

TV One, a growing cable network focused on African‑American life and culture, needed to refresh its brand and extend its on‑air programming into web and mobile channels to support a “TV everywhere” strategy. To engage viewers with rich video and social content while reducing reliance on IT, TV One turned to Adobe Marketing Cloud — specifically Adobe CQ (Adobe Experience Manager) for web content and digital asset management.

Using Adobe CQ and the Adobe Marketing Cloud, TV One put a single, easy authoring and publishing environment in the hands of nontechnical staff, cut content update times from hours or a day to about five minutes, and integrated video delivery across devices. As a result, TV One saw year‑over‑year page views jump ~53%, unique page views rise ~45%, average time on page grow ~6%, lower bounce rates, faster mobile/tablet adoption, improved search rankings, and the ability for a six‑person content team to publish real‑time editorial and video experiences.

TV One

Allison Rand

Vice president of digital media