Adobe Marketing Cloud
108 Case Studies
A Adobe Marketing Cloud Case Study
LiveStudios Interactive Photography, a leading Singapore studio handling up to 900 shoots a year, faced intense time pressures, rising production costs, and the need to push creative and technical boundaries. To address these challenges they adopted Adobe solutions, using Adobe Photoshop CS5 and Adobe Lightroom 3 to streamline post‑production, manage large volumes of images, and speed delivery.
Adobe delivered an integrated workflow—Lightroom for fast rating, preset exports and asset management and Photoshop CS5 tools (Content‑Aware Fill, Puppet Warp, PhotoMerge, Actions) for rapid retouching—that cut manual editing from hours to minutes, reduced shots per commercial from about 1,000 to 200, and improved the digital‑artist‑to‑photographer support ratio (from 1 digital artist per 2 photographers to 2 digital artists for 10 photographers). By automating mundane tasks and speeding selection and export, Adobe enabled LiveStudios to free resources, take on more projects and improve the company’s bottom line.
Willy Foo
CEO