Case Study: Euromoney Learning Solutions achieves a 20.3% response lift and major time savings with Adobe Marketing Cloud

Euromoney Learning Solutions reaches customers with relevant offers

Euromoney Learning Solutions, a global professional training provider, needed to automate and personalize cross‑channel outreach to better use decades of customer data and reduce manual work. After evaluating options, the organization chose Adobe Campaign (part of Adobe Marketing Cloud) to replace its in‑house tool and scale targeted email, direct mail, and CRM-driven communications.

Using Adobe Campaign, Euromoney automated dynamic email creation, real‑time data integration, and campaign orchestration—expanding managed segments from 8 to 35 (with ~100 regional variants), saving marketers at least ten hours per week and enabling ten‑times faster campaign management. The solution lifted response rates 20.3%, freed staff for deeper analysis and product development, and improved the relevance of customer communications.

Euromoney Learning Solutions

Carlos Doughty

Marketing Director, Euromoney Learning Solutions