Case Study: Dell achieves 10x analytics adoption and higher conversions with Adobe Marketing Cloud

Top tech company unlocks employees’ potential for making a measureable impact on customer experiences

Dell, a leading global technology company, partnered with Adobe to modernize and centralize its digital marketing and analytics. Facing fragmented analytics, the need to scale data-driven decision-making across technical and nontechnical staff, and to improve multi-device relevance, Dell adopted Adobe Marketing Cloud—including Adobe Analytics, Adobe Target, and Adobe Experience Manager—to unify data and make testing and personalization accessible company-wide.

Adobe implemented an integrated Marketing Cloud platform tied to Dell’s existing data-collection tools, collecting signals from ~1 billion annual visits across 170 countries. The solution drove a rapid 10x increase in analytics adoption, delivered double-digit conversion gains from richer media, produced a 15% lift from UX testing changes, and raised online customer satisfaction by 13% through optimized proactive chat—demonstrating measurable business impact from Adobe’s tools.

Dell

Vab Dwivedi

Director of Digital Customer Experiences, Dell