Case Study: AutoAnything achieves higher revenue and better customer insights with Adobe Marketing Cloud

AutoAnything improves revenue across channels by embracing insights delivered by Adobe Analytics

AutoAnything, the online retailer of automotive products, needed a better way to understand its growing digital customer base, accurately attribute revenue across channels, and get more teams using data to drive decisions. The company had been using Adobe Marketing Cloud’s Adobe Analytics for years, but wanted to unlock more value from it to identify high-value customers and improve customer journey insights.

Adobe Marketing Cloud helped AutoAnything implement Adobe Experience Cloud, including Adobe Analytics, to unify online and offline data, improve attribution, and support smarter marketing and merchandising decisions. The results were significant: AutoAnything doubled sales overnight after fixing a page indexing issue uncovered in Adobe Analytics, increased paid mobile revenue by more than 400%, and improved its ability to target high-value customers and reduce marketing waste.

AutoAnything

Brandon Proctor

President