Case Study: Progrexion achieves a 14% conversion lift and faster time-to-market with Adobe Marketing Cloud

Progrexion speeds consumer access to tailored credit services with the help of Adobe Marketing Cloud

Progrexion, the holding company for Lexington Law, CreditRepair.com, Credit.com and Efolks, needed to drive more cross-channel leads to its call center but lacked integrated online/offline customer insights, unified attribution, and the ability to personalize experiences. To address this, Progrexion partnered with Adobe and deployed Adobe Marketing Cloud—using Adobe Analytics, Adobe Target, and Adobe Experience Manager—to gain a single customer view and improve personalization and attribution.

Adobe implemented a solution that uses a universal Visitor ID, Analysis Workspace, Data Workbench, Adobe Target testing, and Adobe Experience Manager for rapid content deployment, enabling dynamic personalization and cross-channel audience sharing. The Adobe-powered approach delivered measurable results: a 14% lift in conversion, faster time to market, integrated online and offline data, a unified customer view across brands and channels, and the ability to run multiple concurrent tests to continuously optimize performance.

Progrexion

Steven Jones

Associate Director, Testing and Optimization