AB Tasty B2B Case Studies & Customer Successes

AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.

Academie du Gout achieves 8.49% lift in subscription clicks with AB Tasty

Academie du Gout

agnès b. achieves more than double online transactions with AB Tasty

agnès b.

Marjorie Galiano

Head of Digital and CRM

ALSA achieves a 3% increase in travel searches and €17,000 extra profit with AB Tasty

ALSA

Ashley Furniture achieves +15% conversions with AB Tasty

Ashley Furniture

Matt Sparks

eCommerce Optimization Manager

Ashley Furniture achieves 15% conversion uplift and 4% bounce-rate reduction with AB Tasty

Ashley Furniture

Avid achieves double‑digit transaction growth and a data‑driven testing culture with AB Tasty

Avid

Jeff Copetas

Vice President of E-Commerce & Digital

Avid achieves 34% increase in transactions with AB Tasty's promotional banners

Avid

Jeff Copetas

Vice President of E-Commerce & Digital

Bazarchic achieves a 25% increase in subscriptions with AB Tasty

Bazarchic

BDV.fr simplifies checkout and boosts conversions with AB Tasty

BDV.fr

Best Western Hotels & Resorts achieves a 12% increase in loyalty program sign‑ups with AB Tasty

Best Western Hotels & Resorts

Best Western Hotels & Resorts achieves 26% more transactions with AB Tasty's Image Matchmaker

Best Western Hotels & Resorts

Jérémy Germain

Traffic Manager

BUT achieves 22.2% higher conversion and 34.7% more value per visitor with AB Tasty

BUT

Center Parcs achieves 13.6% conversion lift with AB Tasty

Center Parcs

Center Parcs achieves 19% higher Christmas bookings and 23% more holiday-page visits with AB Tasty personalization

Center Parcs

Laurent Lemercier

Group E-Merchandising Manager

Clarins achieves 4x orders and +89% conversions with AB Tasty

Clarins

Célia Rigaux

E-Commerce Director

Clarins achieves scalable global e-commerce growth through agile experimentation with AB Tasty

Clarins

Stephanie Gaspar

Global Digital Director

Clarins achieves a 1.26% transaction uplift with AB Tasty

Clarins

Alejandra Salazar

E-commerce Content Manager

CleanChoice Energy achieves a 204% increase in email submissions with AB Tasty's pop-in solution

CleanChoice Energy

CLUSE achieves +1.12% uplift in transactions and +2.39% click-through to product pages with AB Tasty

CLUSE

Conrad achieves 50% higher add-to-cart rate with AB Tasty

Conrad's

Conrad achieves a 12% conversion increase with AB Tasty personalization

Conrad's

Cuisine Actuelle achieves 1295.6% increase in mobile menu clicks with AB Tasty

CuisineActuelle

Damart UK achieves a 29% increase in transactions with AB Tasty

Damart

Dannon achieves a 29% increase in loyalty program registrations with AB Tasty

Dannon

Decathlon achieves a 3.3% increase in returning visitor transactions and 2.8% revenue lift with AB Tasty's Social Proof widget

Decathlon

Florent Beck

UX Leader

Designhill achieves 5.84% higher CTR and 2.57% higher open rates with AB Tasty

Designhill

DirectAsia achieves increased quote-page access and customer confidence with AB Tasty's EmotionsAI

DirectAsia

Oliver Mallich

Head of Marketing and Partnerships

E-commerce Food Service Provider achieves higher conversion rates with AB Tasty

E-commerce Food Service Provider

e-santé.fr achieves a 37.8% increase in newsletter subscriptions with AB Tasty

e-santé.fr

ECCO Shoes achieves a 17.34% increase in online conversions with AB Tasty

ECCO

Ekosport achieves a 13.3% increase in add-to-cart conversions with AB Tasty Visual Editor

Ekosport

Embark Veterinary achieves +7% conversion and +10% revenue-per-session with AB Tasty

Embark Veterinary

Etam achieves a 9% global conversion lift with AB Tasty

Etam

Eurosport achieves 5,000 written viewer insights in two weeks with AB Tasty's NPS survey pop-in

Eurosport

Evolve Vacation Rental achieves 161% YoY increase in new visitor conversions with AB Tasty

Evolve Vacation Rental

Matt Mattson

Chief Relationship Officer Specialist

Experience achieves 50% increase in CTA clicks and stronger SMS engagement with AB Tasty

Experience

Fab achieves a 49% increase in CTR by adding "Add to Cart" text with AB Tasty

Fab

Fenty achieves 42% increase in CTA clicks with AB Tasty

Fenty

Flannels achieves 15.1% more users progressing through checkout and 60% fewer cart returns with AB Tasty

Flannels

Turning call to action buttons sticky on mobile

Foncia

Fragrance Direct achieves 21% revenue uplift with AB Tasty

Fragrance Direct

Julian Thompson

Trading Director, Fragrance Direct

Franfinance achieves 14% more simulator clicks and a 63% drop in bounce rate with AB Tasty

Franfinance

Luxury brand Frette achieves an 8.69% revenue increase with AB Tasty

Frette

Vivienne So

Sr. Manager of E-Commerce

Generali cuts 2,400 support calls and streamlines customer service with AB Tasty's chatbot solution

Generali

Gin Kiosk achieves +27% revenue lift with AB Tasty

Gin Kiosk

Groupama achieves 10% increase in quote submissions with AB Tasty’s EmotionsAI

Groupama

Emmanuel Béguin

Head of E-commerce

Hanna Andersson achieves a 22% higher purchase rate and increased lifetime value with AB Tasty

Hanna Andersson

Morganne Hatfield

Marketing Analyst

Havas Voyages achieves 20% more agency calls with AB Tasty geo‑targeted personalization

Havas Voyages Personalizes

High Mowing Organic Seeds achieves 15% mobile conversion lift and 22% higher cart-add rate with AB Tasty

High Mowing Organic Seeds

Fiona McMurtrie

E-commerce Specialist

Histoire d'Or achieves timely holiday orders and higher engagement with AB Tasty

Histoire d’Or

Hodges Badge Company achieves 67% increase in revenue per visit with AB Tasty

Hodges Badge Company

Hunter Boots achieves +9% (UK) and +6% (US) conversion lift with AB Tasty social proof

Hunter

Bryony Longdon

Head of E-commerce

Iberojet achieves 103% revenue increase with AB Tasty's Test & Learn

Iberojet

JobiJoba improves user experience and fixes search-filter friction with AB Tasty Session Recording

JobiJoba

Karen Millen achieves a 13% increase in checkout click-through rate with AB Tasty

Karen Millen

Kiehl’s achieves 31% revenue increase with AB Tasty basket page optimization

Kiehl’s

King Living achieves significant increases in product engagement and revenue with AB Tasty

King Living

Vanja Stace

Chief Experience Officer

Kiva achieves an 11.5% increase in donations with AB Tasty

Kiva

L'argus achieves up to 574% increase in clicks and improved mobile engagement with AB Tasty

L’argus

La Redoute achieves a 2.7% increase in revenue per visitor with AB Tasty

La Redoute

La Redoute achieves 3x A/B test success and +4% revenue per visitor with AB Tasty's EmotionsAI

La Redoute

Meven Simon

Conversion Optimization Manager

Lancôme achieves 15% revenue increase with AB Tasty

Lancôme

Le Parisien achieves a 30% increase in CTA clicks with AB Tasty

Le Parisien

Life Extension mitigates rebrand risk and boosts performance (−28% bounce, +5% AOV) with AB Tasty

Life Extension

Jennifer Streiner

Director

Louvre Hotels Group achieves 95% increase in customer clicks with AB Tasty

Louvre Hotels Group

Lush achieves a 250% lift in click-through rate and $7.5K in extra sales with AB Tasty

Lush

Maisons du Monde achieves 30.2% lift in PayPal CTA click-through rate with AB Tasty

Maisons du Monde

MCN achieves 156% increase in primary CTA clicks (and 127% boost to secondary CTA) with AB Tasty

MCN

MCN achieves £6,000 ad revenue boost and improved ad visibility with AB Tasty

MCN

Melvin & Hamilton achieves 34% revenue lift with AB Tasty product-page A/B testing

Melvin & Hamilton

Lucie Piriou

Communications & Development

MeUndies achieves 9.8% increase in transactions and $400K revenue uplift with AB Tasty

MeUndies

Modz.fr uncovers and fixes checkout bugs to reduce drop-offs with AB Tasty Session Recording

Modz.fr

MoneySmart achieves faster experimentation and a 12% lift in CTA clicks with AB Tasty

MoneySmart

Sanjiv Shah

Product Manager

Mor Furniture for Less achieves 3X incremental ROI with AB Tasty

Mor Furniture for Less

Kate Bennet

Vice President, Marketing and eCommerce

Mother & Baby achieves up to 72% increase in CTA clicks with AB Tasty

Mother & Baby

NYX Professional Makeup doubles transactions and reduces bounce rate by 38% with AB Tasty's social proof solution

NYX Professional Makeup

Guilhem Cussonnet

Data Scientist

Olympique Lyonnais achieves increased conversions and average basket size with AB Tasty

Olympique Lyonnais

Jean-Arnaud Eyme

Head of Ecommerce

On The Beach achieves 200+ additional bookings with AB Tasty's personalized messaging

On the Beach

Alex McClean

Conversion Rate Optimization Manager

Orange Maroc achieves 26% increase in clicks to CTA with AB Tasty

Orange Maroc

Mohamed El Ghinimi

Digital Marketing Expert

Ouest France achieves 16% increase in newsletter sign-ups with AB Tasty

Ouest France

Oui.SNCF achieves a 61% conversion lift and risk‑free, faster innovation with AB Tasty’s Flagship

Oui.SNCF

Sunny Song

Lead CRO

Pan Pacific Hotels Group achieves 35.3% uplift in bookings with AB Tasty audience segmentation

Pan Pacific Hotels Group

Panasonic reduces support call volume and saves $30,000/year with AB Tasty

Panasonic

Michelle Esgar

Brand Experience

Peek & Cloppenburg KG Hamburg achieves 10% AOV increase with AB Tasty Intelligent Search

Peek & Cloppenburg KG Hamburg

Pets at Home achieves higher checkout and confirmation page conversions with AB Tasty

Pets at Home

Halima Satheya

Digital Optimisation Lead

Pets at Home achieves 1.2% uplift in average order value with AB Tasty

Pets at Home

Petsonic achieves 147% increase in registration-page traffic with AB Tasty

Petsonic

Peugeot achieves 22% more booking clicks and 19% more configurations with AB Tasty

Peugeot

PhotoBox achieves 14% higher registrations and 3.2% higher conversions with AB Tasty

PhotoBox

French online marketplace Pour de Bon achieves 25% revenue growth with AB Tasty

Pour de Bon

Rasmussen College achieves 256% lead increase with AB Tasty's mobile-optimized landing page

Rasmussen College

Specialist in online voucher codes recovers investment in AB Tasty platform after first test

RetailMeNot

Vincent Lahaye

SEO Manager

Sage achieves a 7% transaction lift and 30% more product‑page traffic with AB Tasty

Sage

Marion Ravel

CRO Manager

Sephora achieves a 16% increase in transactions with AB Tasty through personalized loyalty offers

Sephora

Sephora achieves 16% more new accounts and 45% more logins with AB Tasty

Sephora

Serenity Health & Home Decor achieves an 89% increase in revenue per visit with AB Tasty

Serenity Health & Home Decor

Shiseido achieves 129–159% add-to-cart uplift and scales experimentation with AB Tasty

Shiseido

Cynthia Bevilacqua

Digital Product and User Experience Manager

ŠKODA doubles online test-drive bookings with AB Tasty's countdown banner

Škoda

Sebastien Toussaint

Customer Experience & Data Performance Manager

Spreedly achieves 34% increase in contact form submissions with AB Tasty

Spreedly

Mike Taberksi

Senior Customer Insights Analyst

SuperShuttle achieves dramatic social engagement gains (up to 1,129% more clicks) with AB Tasty

SuperShuttle

Wes Couch

PHP Web Developer

SushiShop achieves a 3% increase in lunchtime cart confirmations with AB Tasty

SushiShop

Three Ships achieves a 7% increase in partner page visits with AB Tasty

Three Ships

TUI achieves 79% conversion uplift on desktop & tablet (150% on mobile) with AB Tasty

TUI

Mourad Tabiti

Web Performance Manager

UNICEF France achieves actionable visitor insights for website redesign with AB Tasty

UNICEF

Léonore Manciaux

Digital Donation Officer

UNICEF achieves increased user engagement and actionable site feedback with AB Tasty's Google Form Modal

UNICEF

Unkut (hip-hop clothing brand) achieves 55.33% more mobile Add-to-Cart clicks and 6.65% more purchases with AB Tasty

Unkut

Urban Decay achieves 7% revenue increase with AB Tasty

Urban Decay

Guillaume Totis

e-Commerce Manager

VAN GRAAF achieves 30% increase in orders with AB Tasty's Intelligent Search

VAN GRAAF

Christin Augustin

Online Product Manager

Weekendesk achieves faster, low-risk feature rollouts and streamlined A/B testing with AB Tasty Flagship

Weekendesk

Julien Martin

Vice President of Engineering

Whitepages achieves 23% conversion lift and 31% more monthly memberships with AB Tasty

WhitePages

Yves Rocher achieves 3% more transactions and €3,000 extra revenue with AB Tasty

Yves Rocher

Yves Saint Laurent Beauty achieves 10% increase in online transactions with AB Tasty

Yves Saint Laurent Beauty

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