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Academie du Gout
AB Tasty
AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences.
Case Studies
Showing 112 AB Tasty Customer Success Stories
agnès b. more than doubles online transactions by reducing purchase anxiety
agnès b.
Marjorie Galiano
Head of Digital and CRM
Changing the Default Seat Selection Option
ALSA
How Ashley Furniture Increased Conversions by +15%
Ashley Furniture
Matt Sparks
eCommerce Optimization Manager
Testng the Purchase Funnel
Ashley Furniture
Avid Transforms Internal Culture and Website Experience with AB Tasty
Avid
Jeff Copetas
Vice President of E-Commerce & Digital
Avid Increases Transactions by 34% with Promotional Banners
Avid
Jeff Copetas
Vice President of E-Commerce & Digital
Split test homepage design variations to increase subscription rates
Bazarchic
Exploring how to simplify the user journey
BDV.fr
How Best Western® Hotels & Resorts Uses Personalized Messaging to Increase Loyalty Program Engagement
Best Western Hotels & Resorts
Best Western® Hotels & Resorts Automates Image Optimization for 26% More Transactions
Best Western Hotels & Resorts
Jérémy Germain
Traffic Manager
Experimentng With a Product Page’s Default Sort Mode
BUT
Center Parcs - Customer Case Study
Center Parcs
Center Parcs Leverages Personalization to Help Website Visitors Find the Perfect Holiday Getaway
Center Parcs
Laurent Lemercier
Group E-Merchandising Manager
How Clarins Uses AB Tasty for Personalization and Retention
Clarins
Célia Rigaux
E-Commerce Director
How Clarins scaled their global e-commerce through agile experimentation
Clarins
Stephanie Gaspar
Global Digital Director
Clarins UK Strategy for Feature and Product Launches
Clarins
Alejandra Salazar
E-commerce Content Manager
CleanChoice Energy Drives Lead Gen with Pop-In
CleanChoice Energy
Cluse sees an uplift in transactions with product landing page optimization
CLUSE
Do product videos really increase conversion rates
Conrad's
Utilizing a two-pronged approach to personalize shopping offers
Conrad's
Changing the position and prominence of a key mobile menu
CuisineActuelle
Damart UK increases transactions by 29%
Damart
Dannon increases loyalty program registrations by 29%
Dannon
Decathlon Scores Big With Social Proof
Decathlon
Florent Beck
UX Leader
2.57% increase in Open Rates 5.84% Higher Click-through Rate (CTR) by Changing the Subject Line of an Email
Designhill
DirectAsia Simplifies Insurance Experiences with Empathy
DirectAsia
Oliver Mallich
Head of Marketing and Partnerships
E-commerce Food Service Provider - Customer Case Study
E-commerce Food Service Provider
e-santé.fr - Customer Case Study
e-santé.fr
How ECCO Shoes saw a 17% improvement in Product Page conversions
ECCO
Improving visibility of CTA
Ekosport
Embark Veterinary Optimizes Product Pages to Drive Growth
Embark Veterinary
Etam - Customer Case Study
Etam
How Eurosport’s Survey Pop-In Got 5K Responses in Less Than Two Weeks
Eurosport
How Evolve Vacation Rental Increased New Visitor Conversions by 161%
Evolve Vacation Rental
Matt Mattson
Chief Relationship Officer Specialist
Experience Strengthens Engagement with SMS
Experience
49% Increase in CTR by Adding Text in the Call-to-Action Button
Fab
How Fenty Increased CTA Clicks By 42%
Fenty
Using Experimentation To Test & Learn
Flannels
Turning call to action buttons sticky on mobile
Foncia
How a dedicated optimization program helped Fragrance Direct delight its customers
Fragrance Direct
Julian Thompson
Trading Director, Fragrance Direct
Redesigning the homepage to highlight key features for users
Franfinance
Luxury Brand Frette Increases Revenue by Over 8% with Web Copy Optimization
Frette
Vivienne So
Sr. Manager of E-Commerce
Generali’s chatbot averages 800 conversations a day to streamline customer support
Generali
Gin Kiosk experiences +27% lift in revenue
Gin Kiosk
Groupama increases quote submissions with EmotionsAI
Groupama
Emmanuel Béguin
Head of E-commerce
How Hanna Andersson is Experimenting its Way to Higher Lifetime Value
Hanna Andersson
Morganne Hatfield
Marketing Analyst
Havas Voyages Personalizes Their Drive-To-Store Campaigns Thanks to Geo-Targeting
Havas Voyages Personalizes
High Mowing Organic Seeds Enhances Product Discoverability and Conversions
High Mowing Organic Seeds
Fiona McMurtrie
E-commerce Specialist
Counting down to the holiday season with themed plugins
Histoire d’Or
Hodges Badge Company Adds Customer Reviews to Increase Revenue per Visit by 67%
Hodges Badge Company
How Hunter Boots Drove Value with Social Proof
Hunter
Bryony Longdon
Head of E-commerce
Take a Break With Test and Learn
Iberojet
Identifying sticking points and issues with UX
JobiJoba
Karen Millen - Customer Case Study
Karen Millen
Kiehl’s Increases Revenue by 31% with Basket Page Optimization
Kiehl’s
King Living Increases Revenue 15% by A/B Testing on Site
King Living
Vanja Stace
Chief Experience Officer
Conversions improve by 11.5% by Adding FAQs, Statistics and Social Proof on Websites
Kiva
Optimizing for mobile devices & exploring different CTA setups
L’argus
La Redoute increases revenue per visitor by 2.7% with free shipping incentive
La Redoute
La Redoute triples A/B test success rate with EmotionsAI
La Redoute
Meven Simon
Conversion Optimization Manager
Lancôme Increases Revenue by 15% with Login Page Optimization
Lancôme
A/B test banner ad copy to increase paid subscription rates
Le Parisien
Life Extension mitigates the risk of a company-wide rebrand
Life Extension
Jennifer Streiner
Director
Louvre Hotels Group - Customer Case Study
Louvre Hotels Group
How Lush’s focus on human connection optimized the digital customer experience
Lush
Changing the Design of the Purchase CTA
Maisons du Monde
Helping call to action copy attain peak performance
MCN
Improving advertisement display and visibility
MCN
Melvin & Hamilton increases revenue by 34% with product page optimization
Melvin & Hamilton
Lucie Piriou
Communications & Development
MeUndies Lifts Revenue with Product Page Promo Banner
MeUndies
Modz.fr - Customer Case Study
Modz.fr
AB Tasty enables MoneySmart to innovate at the pace of their ideas
MoneySmart
Sanjiv Shah
Product Manager
Restarting a Testing Program Starts with the Right Tool
Mor Furniture for Less
Kate Bennet
Vice President, Marketing and eCommerce
Optimizing call to action copy on product and results pages
Mother & Baby
NYX Professional Makeup Increases Transactions and Decreases Bounce Rate Using Social Proof Messaging
NYX Professional Makeup
Guilhem Cussonnet
Data Scientist
Olympique Lyonnais - Customer Case Study
Olympique Lyonnais
Jean-Arnaud Eyme
Head of Ecommerce
On The Beach Tests the Water with Personalization
On the Beach
Alex McClean
Conversion Rate Optimization Manager
Orange Maroc Boosts Clicks to CTA by 26% with New Landing Page Design
Orange Maroc
Mohamed El Ghinimi
Digital Marketing Expert
Create pop-up to get newsletter subscriptions
Ouest France
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
Oui.SNCF
Sunny Song
Lead CRO
Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation
Pan Pacific Hotels Group
Panasonic reduces costly call volumes with AB Tasty’s CXO Solutions
Panasonic
Michelle Esgar
Brand Experience
Peek & Cloppenburg boosts AOV by 10% with intelligent search
Peek & Cloppenburg KG Hamburg
Pets at Home drives more users to the checkout & confirmation page
Pets at Home
Halima Satheya
Digital Optimisation Lead
How Pets at Home increased their average order value by 1.2%
Pets at Home
Petsonic Increases Traffic to Their Registration Page by 147% with one Pop-up
Petsonic
Adapting CTA button design to direct the user journey
Peugeot
Targeting webpage design variations at new users
PhotoBox
French Online Marketplace Pour de Bon Increases Revenue by 25%
Pour de Bon
Leads Increase by 256% after Having a Mobile-Optimized Landing Page
Rasmussen College
Specialist in online voucher codes recovers investment in AB Tasty platform after first test
RetailMeNot
Vincent Lahaye
SEO Manager
Sage Sees Transaction Lift from A/B Testing Website Copy
Sage
Marion Ravel
CRO Manager
Promoting a custom offer to loyalty card holders
Sephora
Targeted coupon campaigning to encourage account creation
Sephora
Serenity Health & Home Decor Increases Revenue Per Visit by 89% by Optimizing the Post Add-to-Cart Experience
Serenity Health & Home Decor
Shiseido Revitalizes Experience Optimization Strategy With AB Tasty
Shiseido
Cynthia Bevilacqua
Digital Product and User Experience Manager
ŠKODA Jump-Starts Test-Drive Bookings with Countdown Banner
Škoda
Sebastien Toussaint
Customer Experience & Data Performance Manager
Spreedly Boosts Lead Generation with AB Tasty
Spreedly
Mike Taberksi
Senior Customer Insights Analyst
SuperShuttle Drastically Increases Engagement with Social Networks
SuperShuttle
Wes Couch
PHP Web Developer
SushiShop - Customer Case Study
SushiShop
How Three Ships Drove Traffic to Partner Pages Using a Single Widget
Three Ships
How TUI Optimized its Product Pages to Increase Conversions By 79%
TUI
Mourad Tabiti
Web Performance Manager
UNICEF France Maximizes on-Site User Feedback
UNICEF
Léonore Manciaux
Digital Donation Officer
Inserting a Google form to prompt user feedback
UNICEF
Unkut - Customer Case Study
Unkut
Urban Decay increases revenue by 7% with promotional banner
Urban Decay
Guillaume Totis
e-Commerce Manager
VAN GRAAF Increases Orders by 30% with Intelligent Search
VAN GRAAF
Christin Augustin
Online Product Manager
Smooth Sailing With Flagship, An Interview With Weekendesk
Weekendesk
Julien Martin
Vice President of Engineering
Whitepages Boosts Subscriptions with AB Tasty’s Feature Experimentation
WhitePages
Displaying More Product Sizes Leads to More Transactions
Yves Rocher
Yves Saint Laurent Beauty Increases Online Transactions by +10%
Yves Saint Laurent Beauty
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