Case Study: Pan Pacific Hotels Group achieves 35.3% uplift in bookings with AB Tasty audience segmentation

Pan Pacific Hotels Group Uplifts Revenue with Audience Segmentation

Pan Pacific Hotels Group, a global hospitality brand, needed to regain revenue lost during the COVID period by leveling up customer experience to better compete for bookings. They chose AB Tasty as their personalization platform to test whether linked end-to-end experiences for specific audience segments could increase conversions.

Using audience profiles for Families and Couples built from a customer data platform and activated via AB Tasty, Pan Pacific served personalized landing pages, banners and tailored offers that reduced homepage hero clicks and navigation while improving key metrics — visitor-to-book +35.3%, search-to-select +32.1%, and revisit likelihood +21% for Couples and +31% for Families.

Pan Pacific Hotels Group