Case Study: Center Parcs achieves 19% higher Christmas bookings and 23% more holiday-page visits with AB Tasty personalization

Center Parcs Leverages Personalization to Help Website Visitors Find the Perfect Holiday Getaway

Center Parcs needed a faster, more relevant way to connect holiday-hunters with seasonal breaks during the busy Christmas and New Year period, so they turned to AB Tasty’s personalization capabilities to streamline visitors’ journeys and surface the right offers quickly.

Using AB Tasty, Center Parcs built rich audience segments from CRM and behavioral data (e.g., searched December/Christmas dates, visited holiday landing pages, paid acquisition sources, or prior Christmas bookers) and personalized the homepage (dedicated Christmas visual), menu (personalized tab) and search results. The AB Tasty-powered campaign drove a 19% uplift in Christmas booking conversion rate and a 23% increase in visits to Christmas-themed pages.

Center Parcs

Laurent Lemercier

Group E-Merchandising Manager