Case Study: VAN GRAAF achieves 30% increase in orders with AB Tasty's Intelligent Search

VAN GRAAF Increases Orders by 30% with Intelligent Search

VAN GRAAF is an international fashion house with brick-and-mortar stores and e-commerce sites across Poland, Germany, Switzerland, Hungary, Czechia and other European markets. To raise its digital standards to match its physical locations and improve product discoverability, VAN GRAAF turned to AB Tasty and its Intelligent Search solution to optimize site search and better support customers in finding desired products.

AB Tasty built a knowledge base combining product data, VAN GRAAF’s industry knowledge and customer purchase behavior, updated the product category structure, and deployed Intelligent Search features such as error tolerance, multi‑faceted filters, intelligent product sorting, landing‑page forwarding and synonym matching—substantially reducing search maintenance effort. The AB Tasty implementation delivered measurable gains over four months vs the prior year: orders from search +30%, conversion rate +16%, average order value +5%, and share of sales from search +4.3%, while freeing the team to focus on further personalization.

VAN GRAAF

Christin Augustin

Online Product Manager