Case Study: Rasmussen College achieves 256% lead increase with AB Tasty's mobile-optimized landing page

Leads Increase by 256% after Having a Mobile-Optimized Landing Page

Rasmussen College, a for‑profit private college and Public Benefit Corporation, wanted to boost leads from Pay‑Per‑Click traffic on their mobile site. Working with AB Tasty, they set out to test a mobile‑friendly landing page and simplified navigation (a click‑through menu) to address poor mobile experiences.

Using AB Tasty’s A/B testing approach, Rasmussen College launched a mobile‑only responsive landing page with improved navigation; the winning variant drove a 256% increase in conversions, significantly lifting leads from mobile PPC traffic. AB Tasty’s test made the mobile optimization and resulting lead gains measurable and repeatable.

Rasmussen College