Case Study: Panasonic reduces support call volume and saves $30,000/year with AB Tasty

Panasonic reduces costly call volumes with AB Tasty’s CXO Solutions

Panasonic needed to reduce rising customer support costs and shorten lengthy IVR wait times while improving the online experience. To tackle this, Panasonic partnered with AB Tasty, using AB Tasty’s CXO Solutions and visual editor to run targeted A/B tests on its support pages.

AB Tasty implemented a 50/50 A/B test that moved digital contact links into the site header, making chat and email options more visible; this increased digital customer support contacts by 11.6%, saving roughly $2,500 per month (about $30,000 annually). AB Tasty’s change was rolled out to 100% of traffic, cutting call volume and support costs while improving the customer experience.

Panasonic

Michelle Esgar

Brand Experience