Case Study: Best Western Hotels & Resorts achieves 26% more transactions with AB Tasty's Image Matchmaker

Best Western® Hotels & Resorts Automates Image Optimization for 26% More Transactions

Best Western Hotels & Resorts, a global hospitality brand with 4,200 hotels, needed a faster way to identify which photos on its room landing-page carousels would drive clicks on “See Availabilities” and bookings. To address this, Best Western Hotels & Resorts worked with AB Tasty and adopted the Image Matchmaker dynamic widget to automate image testing across their site.

AB Tasty’s AI-powered Image Matchmaker automatically ran A/B tests across each page’s six carousel images, identifying a winning corner-shot in just a few days; switching to that image produced 26% more transactions and 24% more clicks on “See Availabilities,” delivering rapid, measurable uplift while eliminating lengthy manual testing.

Best Western Hotels & Resorts

Jérémy Germain

Traffic Manager