Case Study: Groupama achieves 10% increase in quote submissions with AB Tasty’s EmotionsAI

Groupama increases quote submissions with EmotionsAI

Groupama, a multinational insurance group operating in 10 countries, faced the challenge of adapting its A/B testing approach to better match customers’ emotional profiles. Curious about emotional targeting, Groupama turned to AB Tasty’s EmotionsAI to explore how messaging could be personalized for different segments without replacing their existing testing setup.

AB Tasty implemented an A/B test on Groupama’s quote form using EmotionsAI to show a reassuring data-protection message to the “Emotionals” segment while leaving the “Rationals” segment unchanged. The targeted messaging drove a 10% increase in quote submissions within two weeks and a 2-point lift in progression to the next step of the form, prompting Groupama to roll out EmotionsAI after proving immediate ROI.

Groupama

Emmanuel Béguin

Head of E-commerce