Case Study: Best Western Hotels & Resorts achieves a 12% increase in loyalty program sign‑ups with AB Tasty

How Best Western® Hotels & Resorts Uses Personalized Messaging to Increase Loyalty Program Engagement

Best Western Hotels & Resorts, a global brand with 4,200 hotels, needed to increase engagement with its Best Western Rewards program—encouraging visitors to create and use accounts and to take advantage of a two-night discount. To do this, the Best Western France digital team partnered with AB Tasty to run a website personalization campaign.

AB Tasty implemented three audience-based pop-in scenarios (upsell logged‑in one-night stays, prompt non‑members booking 2+ nights to create a Rewards account, and a combo for non‑members on one-night stays) using data-layer segments. The targeted messaging drove about a 12% increase in Best Western Rewards account creations, was set up in roughly 2.5 hours, and delivered a smoother, more relevant promotional experience.

Best Western Hotels & Resorts