Case Study: Clarins achieves scalable global e-commerce growth through agile experimentation with AB Tasty

How Clarins scaled their global e-commerce through agile experimentation

Clarins, the global beauty brand present in more than 150 countries and 30 e‑commerce markets, faced the challenge of scaling personalized, data-driven digital experiences while embedding experimentation into day‑to‑day operations. To accelerate testing and personalization across markets they partnered with AB Tasty, using AB Tasty’s experience optimization platform and low‑code solution to make experimentation agile and repeatable.

AB Tasty’s platform let Clarins quickly build, duplicate and localize tests, share dashboards and insights across ~30 markets, and run engaging campaigns like a “Wheel of Fortune” pop‑up without heavy developer involvement. The partnership delivered measurable impact — for example a Singles Day test drove a 585% year‑over‑year revenue increase in Ireland — and supported Clarins’ ongoing cadence (about 10 experiences per month and ~20 global projects per year), proving AB Tasty’s role in boosting global e‑commerce growth.

Clarins

Stephanie Gaspar

Global Digital Director