Case Study: MCN achieves £6,000 ad revenue boost and improved ad visibility with AB Tasty

Improving advertisement display and visibility

MCN, a motorcycle news magazine, was struggling with underperforming right‑side banner ads and the common issue of "banner blindness." Working with AB Tasty and using its A/B testing capabilities, MCN set out to experiment with banner placement and design to increase visibility and click-throughs.

AB Tasty’s test extended the vertical box banner down the right side of the page to anchor the ad without disrupting content, and the change produced dramatic results: the new layout generated £6,000 in ad revenue within a few hours and the winning variation was hardcoded into MCN’s site. AB Tasty’s solution improved ad prominence while preserving user experience, turning a simple design tweak into a measurable revenue lift.

MCN