Case Study: MCN achieves 156% increase in primary CTA clicks (and 127% boost to secondary CTA) with AB Tasty

Helping call to action copy attain peak performance

MCN, a UK motorcycle news and sales network, needed to improve capture of insurance sales on its site by optimizing call-to-action (CTA) wording. Working with AB Tasty, MCN used A/B testing to explore small copy changes that might increase conversions without redesigning pages.

AB Tasty’s A/B tests compared the control CTA "Get an insurance quote" with the variation "How much is it to insure?" and implemented the winning copy. The change delivered a 156% lift in clicks on the primary CTA and also increased use of the secondary "Compare insurance online" CTA by 127%, demonstrating measurable uplift and improved user trust from AB Tasty’s optimization.

MCN