Case Study: UNICEF achieves increased user engagement and actionable site feedback with AB Tasty's Google Form Modal

Inserting a Google form to prompt user feedback

UNICEF wanted a simple, low-friction way to gather candid feedback from visitors to its French website to improve user experience and content relevance. Working with AB Tasty, UNICEF used the AB Tasty Google Form Modal plugin to prompt site users with a pop‑in questionnaire asking about site UX and content preferences.

AB Tasty implemented the Google Form Modal to surface short, targeted surveys on the French site, letting visitors tell UNICEF what they liked or disliked in their own words. The solution gave UNICEF direct, actionable feedback to hone site content and UX and increased user engagement with the site; while no numeric metrics are reported in the case study, AB Tasty’s plugin delivered clear qualitative insights that informed content and testing decisions.

UNICEF