Case Study: RetailMeNot achieves lower bounce rates and higher click-through with AB Tasty

Specialist in online voucher codes recovers investment in AB Tasty platform after first test

RetailMeNot, the digital offers marketplace behind Ma Reduc, wanted to improve key engagement metrics on its commissioned voucher-code pages and better direct traffic to partner retailers. Working with AB Tasty and its testing platform, the team identified that merchant pages needed redesign, with improved content organization and more prominent partner-brand and promo-code display.

AB Tasty helped RetailMeNot run a split test comparing the original page to a new alternative template. The optimized version reduced bounce rate by 10% and increased outgoing click-through rate by nearly 14%, and predictive modeling showed the gains from just one test were enough to justify the investment in AB Tasty.

RetailMeNot

Vincent Lahaye

SEO Manager