Case Study: Franfinance achieves 14% more simulator clicks and a 63% drop in bounce rate with AB Tasty

Redesigning the homepage to highlight key features for users

Franfinance, a credit solutions provider, wanted to reduce bounce rates and drive more interactions with its key feature — an on-page credit simulator. They engaged AB Tasty to evaluate a homepage redesign using its A/B testing/experimentation service to compare the original layout against a new design that made the simulator more prominent.

AB Tasty ran tests showing the redesigned homepage, which overlaid the simulator on a prominent image and decluttered calls-to-action, delivered clear gains: a 14% increase in clicks on the simulator and a 63% reduction in bounce rate, demonstrating measurable improvement in engagement driven by AB Tasty’s experimentation.

Franfinance