Case Study: L'argus achieves up to 574% increase in clicks and improved mobile engagement with AB Tasty

Optimizing for mobile devices & exploring different CTA setups

L’argus, the French automotive magazine and classifieds publisher, needed to replicate its print success online and improve engagement across devices — particularly on smartphones and tablets. To test CTA placement, design and mobile display formats it partnered with AB Tasty, using A/B, multivariate and split testing to evaluate listing and product pages.

Working with AB Tasty, L’argus separated price tags from click-through buttons on listing pages (resulting in a 574% increase in clicks), added contact CTAs to image carousels (+27% for telephone), and used multivariate tests to put “email” on top (+7%) and color it green (+9%). Mobile testing also showed a list view outperformed the gallery (+29.6% clicks, +32% access to ads), delivering clear gains in engagement and conversions by decluttering pages and optimizing CTAs.

L’argus