Case Study: Conrad achieves 50% higher add-to-cart rate with AB Tasty

Do product videos really increase conversion rates

Conrad's, a leading retailer of specialist and everyday electronics with over 255,000 items online, wanted to know whether embedding product videos genuinely improves conversions or simply adds cost and distraction. To answer this question they worked with AB Tasty, using AB Tasty’s visual editor and A/B testing tools to evaluate the impact of showing versus hiding product videos.

AB Tasty implemented a simple A/B test by using the visual editor’s “Hide” feature to remove videos for the variation across all product pages and measured outcomes over three weeks with 245,000 visitors. The test showed videos increased add-to-cart rates by 50% with a 100% confidence/reliability index, while also revealing that impact varied by product category—findings delivered by AB Tasty that helped Conrad's assess ROI and tailor video use where it drives the most value.

Conrad's