Case Study: Yves Saint Laurent Beauty achieves 10% increase in online transactions with AB Tasty

Yves Saint Laurent Beauty Increases Online Transactions by +10%

Yves Saint Laurent Beauty, part of the L’Oréal Luxe portfolio, needed to increase purchases on its proprietary website by optimizing homepage navigation—specifically the order of menu tabs. AB Tasty was engaged, with its consulting team using an A/B testing campaign configured via AB Tasty’s WYSIWYG editor to quickly test which menu order would better drive conversions.

AB Tasty ran a one-month A/B test (over 150k visitors) that swapped the ‘New Products’ and ‘Exclusive Offers’ tabs; putting ‘Exclusive Offers’ first increased access to the basket page by 9%, access to the checkout page by 13%, and transactions by 10%. AB Tasty then moved 100% of traffic to the winning variation and had the change hardcoded into the site, delivering the measurable uplift.

Yves Saint Laurent Beauty