Case Study: Bazarchic achieves a 25% increase in subscriptions with AB Tasty

Split test homepage design variations to increase subscription rates

Bazarchic, a luxury clothing publisher where users must log in to access content, wanted to boost subscription rates without disrupting existing members’ ability to connect. To test a redesigned, more “luxury” homepage that highlighted fashion, tourism, decoration and wine content, Bazarchic worked with AB Tasty using the AB Tasty Split Test tool to run an A/B experiment.

AB Tasty’s split test randomly assigned visitors to the original or the new homepage and measured KPIs like access to the subscription form and successful form submissions. The variation outperformed the original: subscriptions (measured by visits to the “Thank you” page) rose by 25% while existing members’ connection rate remained unaffected, so Bazarchic adopted the new design.

Bazarchic