Case Study: Gin Kiosk achieves +27% revenue lift with AB Tasty

Gin Kiosk experiences +27% lift in revenue

Gin Kiosk, an online shop and pop-up stall from the founders of Gin Foundry, faced a conversion problem: long product reviews pushed the “related products” bar far down product pages, which the team suspected was reducing clicks and cross-selling. They worked with AB Tasty and used the AB Tasty platform to test whether changing page layout could improve visibility and sales.

With help from AB Tasty’s CSM team, Gin Kiosk ran a simple A/B test that moved the related-products bar above the reviews for half their visitors; the one-hour setup ran for three weeks. The AB Tasty-powered test drove a +27% lift in revenue, +30% more transactions and a +28% boost in cross-selling bar clicks, after which Gin Kiosk immediately hard-coded the winning variation.

Gin Kiosk