AB Tasty
112 Case Studies
A AB Tasty Case Study
SushiShop, a leader in home and office sushi delivery, faced the challenge of customers’ tight lunch schedules where late delivery is nearly intolerable. To drive more pre-orders during peak lunchtime, SushiShop partnered with AB Tasty and used AB Tasty’s interface to test targeted urgency messaging on their mobile site.
AB Tasty implemented a sticky mobile banner during lunchtime that highlighted current high traffic and urged customers to pre-order to ensure on-time delivery. The quick, 30-minute setup produced a measurable 3% increase in cart order confirmations for the lunchtime period.