Case Study: E-commerce Food Service Provider achieves higher conversion rates with AB Tasty

E-commerce Food Service Provider - Customer Case Study

E-commerce Food Service Provider faced rapidly changing customer behaviors and higher expectations as dining and food discovery moved online. To adapt, they partnered with AB Tasty and used AB Tasty’s experimentation and personalization platform to validate hypotheses about shopper preferences and test new digital value propositions.

AB Tasty implemented A/B tests and targeted personalization to translate insights into better on-site experiences, optimizing product presentation, offers and messaging. The work delivered measurable CRO improvements—a clear boost in conversion rates—and proved AB Tasty’s platform effective at turning food-market insights into quantifiable business impact.