Case Study: Sephora achieves a 16% increase in transactions with AB Tasty through personalized loyalty offers

Promoting a custom offer to loyalty card holders

Sephora wanted to better personalize its online loyalty program by identifying customers who held physical loyalty cards and serving them targeted offers. To test this, Sephora worked with AB Tasty using AB Tasty’s A/B testing and personalization tools to explore how to bridge in-store loyalty with the website experience.

AB Tasty implemented a quick A/B test that read the data layer to detect loyalty-card holders and served a banner-style promotion to that segment; the variation was implemented in about an hour. The targeted campaign run by AB Tasty drove a 16% increase in transactions, demonstrating measurable uplift from personalizing rewards for loyal customers.

Sephora