Case Study: Lancôme achieves 15% revenue increase with AB Tasty

Lancôme Increases Revenue by 15% with Login Page Optimization

Lancôme, part of the L’Oréal Luxe portfolio, noticed an unusually high bounce rate on its login page and partnered with AB Tasty (working with CSM Léa Benquet and using the AB Tasty WYSIWYG editor) to diagnose the issue. Analysis revealed friction from multiple sign-in paths—log in as a client, sign in as a guest, or create a new account—creating exit points that hurt conversions.

AB Tasty implemented a simple A/B test that moved the "create a new account" option to the center of the page (shifting guest sign‑in to the right) and was able to set it up in about 30 minutes with no IT support. The change drove a 30% increase in clicks on "create account," a 17% uplift in transactions and a 15% increase in total revenue, demonstrating AB Tasty’s measurable impact on Lancôme’s conversion performance.

Lancôme