Case Study: Sephora achieves 16% more new accounts and 45% more logins with AB Tasty

Targeted coupon campaigning to encourage account creation

Sephora faced high cart abandonment from customers being asked to register at checkout and wanted to encourage account creation and earlier logins across the conversion funnel. Working with AB Tasty, Sephora used AB Tasty’s multi-page testing and targeted coupon campaigning to surface incentives before checkout rather than forcing registration at the end of the purchase process.

AB Tasty implemented an eye-catching homepage banner promising a gift and then displayed coupon codes on subsequent pages to prompt account creation or login. The campaign drove a 16% increase in new account creations and a 45% increase in logins, demonstrating AB Tasty’s ability to lift engagement and reduce friction in the checkout flow.

Sephora