Case Study: Hunter Boots achieves +9% (UK) and +6% (US) conversion lift with AB Tasty social proof

How Hunter Boots Drove Value with Social Proof

Hunter, a progressive British heritage brand known for its Original boot, partnered with agency Conversio to test whether Social Proof could improve the customer experience and drive incremental value while staying on-brand. They engaged AB Tasty to deploy and measure social proof messaging across their UK and US ecommerce sites.

Conversio and AB Tasty implemented AB Tasty’s social proof capabilities, rotating and optimizing messages on product pages to find the most effective variants per market. After a proof of concept and refinements, Hunter saw a +9% conversion lift in the UK and +6% in the US, with clear gains in sales for new footwear categories.

Hunter

Bryony Longdon

Head of E-commerce