Case Study: Unkut (hip-hop clothing brand) achieves 55.33% more mobile Add-to-Cart clicks and 6.65% more purchases with AB Tasty

Unkut - Customer Case Study

Unkut, a Paris-based hip hop clothing and accessories line, faced a common mobile commerce challenge: limited screen space made it harder for shoppers to add items to their cart. Working with AB Tasty, Unkut ran an A/B test to see if making size information and the "Add to Cart" CTA persistently visible on mobile product pages would boost engagement and conversions.

AB Tasty’s experiment showed that gluing a fit-to-scroll banner with garment size and an always-visible "Add to Cart" button to mobile product pages significantly improved performance: CTA clicks rose 55.33% and purchases increased by 6.65%. The test demonstrated AB Tasty’s ability to quickly validate a UX change that reduced friction and drove measurable uplifts in conversion.

Unkut