Case Study: ALSA achieves a 3% increase in travel searches and €17,000 extra profit with AB Tasty

Changing the Default Seat Selection Option

ALSA, a Spanish bus and coach operator, discovered that its mobile seat-selection UI was unclear and led customers to believe seat selection might be a paid option. To clarify messaging during the constrained mobile booking flow, ALSA partnered with AB Tasty to run a quick on-site experiment using the AB Tasty platform.

Using AB Tasty to inject a few lines of JavaScript and CSS, the vendor added the word “Free!” next to the seat-selection option — a test that took about 30 minutes to configure. The change drove a 3% increase in travel searches and an additional €17,000 in profit, demonstrating measurable uplift from the AB Tasty intervention.

ALSA