Case Study: Fenty achieves 42% increase in CTA clicks with AB Tasty

How Fenty Increased CTA Clicks By 42%

Fenty, the fashion label launched by Robyn Rihanna Fenty, needed to measure and improve clicks to its homepage call-to-action (CTA). The team used the AB Tasty platform to run experiments aimed at optimizing CTA performance.

Using AB Tasty, Fenty ran a split test comparing a 13px CTA versus a 15px CTA; the 15px variation drove 42% more clicks and was permanently implemented on the homepage. The experiment took just 15 minutes to set up, delivering a clear, measurable uplift and demonstrating AB Tasty’s fast, effective optimization capabilities.

Fenty