Case Study: UNICEF France achieves actionable visitor insights for website redesign with AB Tasty

UNICEF France Maximizes on-Site User Feedback

UNICEF France needed to better understand how visitors experienced its site ahead of a major redesign to boost donations and convey a positive image. As an AB Tasty client, UNICEF France had access to user-insight tools (heat maps, session replay, NPS) but wanted in-depth qualitative feedback to inform design decisions.

With help from the AB Tasty team, UNICEF France deployed an exit-intent pop-in that linked to a five-question Google form (one-hour setup). Over six weeks the campaign gathered 310 responses (3.6% of visitors); 92% said they liked the homepage, 30% named the search bar as most useful (it was enlarged), and social-share logos—rated least useful—were slated for removal. AB Tasty’s support turned those insights into measurable redesign changes and next steps for personalization.

UNICEF

Léonore Manciaux

Digital Donation Officer