Case Study: Kiva achieves an 11.5% increase in donations with AB Tasty

Conversions improve by 11.5% by Adding FAQs, Statistics and Social Proof on Websites

Kiva, the nonprofit that connects lenders to low‑income entrepreneurs and students, wanted to increase donations from first‑time visitors to its landing page. Working with AB Tasty and its A/B testing platform, Kiva ran an experiment to see if providing more information would boost conversions.

AB Tasty tested a Version B that added an information box at the bottom of the landing page containing FAQs, social proof and statistics; the result was an 11.5% increase in donations, demonstrating that the added content improved trust and conversion rates. AB Tasty’s solution delivered a clear, measurable uplift in first‑time donor behavior.

Kiva