Case Study: Iberojet achieves 103% revenue increase with AB Tasty's Test & Learn

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Iberojet, an online travel agency in the Ávoris group that operates without brick-and-mortar sales points, faced inefficient, opinion-driven website changes decided by the HiPPO (highest-paid person's opinion) method. To reduce development workload, stop internal disputes and adopt a scientific approach to boost online revenue, Iberojet partnered with AB Tasty and its Test & Learn continuous optimization methodology.

AB Tasty implemented a Test & Learn A/B testing program (3–4 tests/month, ~58% success rate) that delivered measurable wins: overall +103% revenue, +104% transactions and +40% more clicks on the “Search” button. Individual wins included a hero-tab reorder that drove +25% search clicks (−22% tab switching), a urgency-color tweak that raised reservations by 45%, and automatic scrolling that increased pages visited by 14%.

Iberojet