Case Study: Generali cuts 2,400 support calls and streamlines customer service with AB Tasty's chatbot solution

Generali’s chatbot averages 800 conversations a day to streamline customer support

Generali, the global insurance and asset management group, wanted to reduce hold times and curb routine calls by helping website visitors find answers online. Generali built a chatbot called Leo and partnered with AB Tasty to integrate and measure it, using AB Tasty’s platform (real-time analytics and visual editor) and technical support to deploy the bot and test UX variations.

AB Tasty’s engineers implemented Leo on the site (writing the JS/CSS triggers), captured engagement data in real time, and enabled quick interface edits via the visual editor. Over the 6‑month campaign Leo logged 100,000 interactions, now averages 800 conversations per day, avoided more than 2,400 calls, reduced support wait times, and provided a benchmark for continuous optimization—results that convinced Generali to expand Leo to mobile and tablet.

Generali