AB Tasty
112 Case Studies
Case Study: La Redoute achieves a 2.7% increase in revenue per visitor with AB Tasty
A AB Tasty Case Study
La Redoute increases revenue per visitor by 2.7% with free shipping incentive
La Redoute, a leading French e‑retailer, sought to lift revenue per visitor for its Portuguese business after noticing lower average order values and higher cart abandonment compared with other markets. To address this, La Redoute Portugal worked with AB Tasty, using the vendor’s conversion-rate-optimization/A/B testing platform to test incentives tailored to local shopper behavior.
AB Tasty ran A/B tests of free-shipping messages across the purchase funnel — one variant stating “Free shipping over 30 euros” and another showing how much more to add to reach free shipping. The first variation increased revenue per visitor by 2.7% (the second by 1.9%), AOV rose 3.7% for both versions, and the winning test generated an extra €11,600 over six weeks (≈€100,500 projected annually).
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