Case Study: ŠKODA doubles online test-drive bookings with AB Tasty's countdown banner

ŠKODA Jump-Starts Test-Drive Bookings with Countdown Banner

Škoda, the Czech automaker, needed to increase online test-drive bookings and make the most of a time-limited zero‑interest loan offer, but weren’t sure which website optimization tactic to use. They brought the brief to AB Tasty (with creative support from agency Rosapark) to design a conversion-focused experiment.

AB Tasty deployed a simple countdown banner across Škoda’s homepage and product pages on mobile and desktop for eight days, featuring CTAs to “learn more” and “book a test‑drive.” The campaign doubled the number of booked test-drives versus the previous week and delivered 13% of that week’s leads, a measurable uplift in qualified leads using AB Tasty’s conversion optimization platform.

Škoda

Sebastien Toussaint

Customer Experience & Data Performance Manager