Case Study: Serenity Health & Home Decor achieves an 89% increase in revenue per visit with AB Tasty

Serenity Health & Home Decor Increases Revenue Per Visit by 89% by Optimizing the Post Add-to-Cart Experience

Serenity Health & Home Decor, a long-standing retailer of relaxation and home decor, identified its desktop post add-to-cart experience as a conversion bottleneck. Working with EXCLUSIVE, the team used the AB Tasty platform to design and run experiments focused on improving clarity and next steps for desktop shoppers.

Using AB Tasty, EXCLUSIVE split-tested the original banner against two variations—auto-redirect to cart (Variation A) and a lightbox modal (Variation B). The AB Tasty-powered experiment found both variations outperformed the original, with the lightbox (Variation B) increasing transactions by 37%, driving 19% more traffic to the cart page, and lifting revenue per visit by 89%.

Serenity Health & Home Decor