Case Study: Academie du Gout achieves 8.49% lift in subscription clicks with AB Tasty

Academie du Gout - Customer Case Study

Academie du Gout, a French site devoted to good eating, wanted to increase mobile subscriptions but wasn’t sure how to make their subscription CTA more visible without losing important product information. Using AB Tasty, they ran an experiment on the mobile product page to test layout changes that would prioritize the CTA.

With AB Tasty they shortened the page by turning long ingredient paragraphs into a one‑click foldable list, moving the CTA higher on the screen while measuring both CTA clicks and list expansions. The foldable list was opened by 33.25% of users and subscription CTA clicks increased by 8.49%, confirming the approach’s positive impact.

Academie du Gout