Case Study: High Mowing Organic Seeds achieves 15% mobile conversion lift and 22% higher cart-add rate with AB Tasty

High Mowing Organic Seeds Enhances Product Discoverability and Conversions

High Mowing Organic Seeds, an independently owned certified organic seed company, faced mobile friction that limited product discoverability—mobile accounted for 50% of sessions and the baseline cart-addition rate was 41%. Working with Rightpoint Commerce, the team brought on AB Tasty to run an experimentation and personalization program using the AB Tasty platform to prioritize mobile conversion rate optimization.

AB Tasty implemented a quick A/B test that highlighted the mobile hamburger menu using its WYSIWYG editor, set up custom event tracking and a single mobile-responsive variant, and ran the test for four weeks. The change drove stronger product discovery and transactions, delivering a 22% increase in cart-addition rate and a 15% increase in mobile conversion rate, demonstrating high ROI for High Mowing Organic Seeds.

High Mowing Organic Seeds

Fiona McMurtrie

E-commerce Specialist