Case Study: Louvre Hotels Group achieves 95% increase in customer clicks with AB Tasty

Louvre Hotels Group - Customer Case Study

Louvre Hotels Group, a major global hospitality company, wanted to boost homepage engagement and click-through rates by testing a cleaner layout that inspired wanderlust. They partnered with AB Tasty, using AB Tasty’s testing/experimentation tools to evaluate whether larger, higher-resolution imagery and adjusted title styling would improve results.

AB Tasty implemented a redesign that replaced the hero background with a high-resolution image and adjusted visible image titles and title colors; the change drove a 95% increase in customer clicks—nearly doubling engagement—demonstrating AB Tasty’s impact on conversion through visual optimization.

Louvre Hotels Group