Case Study: Sage achieves a 7% transaction lift and 30% more product‑page traffic with AB Tasty

Sage Sees Transaction Lift from A/B Testing Website Copy

Sage, a global provider of cloud business management systems, needed to improve conversions on its complex regional e‑commerce sites, where product selection and invoicing flows spanned separate pages. Sage France’s CRO manager, Marion Ravel, faced a significant drop between the homepage and product pages (about an 18% bounce) and wanted to validate UX changes without a risky full redesign, so she turned to AB Tasty’s client‑side A/B testing and experimentation platform.

Using AB Tasty, the team ran iterative A/B tests on the homepage product area—first simplifying category cards, then adding contextual, SEO‑optimized copy to guide clicks—and measured the impact in real time. The AB Tasty experiments drove a 30% lift in homepage-to-product-page traffic, a 7% increase in transactions and a 7% reduction in bounce rate, while also helping Sage embed a data‑driven testing culture.

Sage

Marion Ravel

CRO Manager