Case Study: Spreedly achieves 34% increase in contact form submissions with AB Tasty

Spreedly Boosts Lead Generation with AB Tasty

Spreedly, a B2B payment orchestration platform that supports clients transacting through multiple payment services, needed to scale a mature experimentation program to boost lead generation after engaging AB Tasty as its experimentation platform. Working with CXperts to fully onboard, Spreedly aimed to increase awareness of its trial offering and drive more contact form submissions from homepage visitors.

Using AB Tasty, the team ran visual tests on the homepage (control vs. “Start Trial” and “Start Free Trial” variations) to expose visitors to trial messaging; while CTA clicks didn’t rise, the exposure drove a 34% lift in contact form submissions at 90% statistical significance. AB Tasty-powered experiments also improved core engagement metrics—pages visited, scroll depth, time on site, and revisit rate—and left Spreedly with a test roadmap and the expertise to continue growing their program.

Spreedly

Mike Taberksi

Senior Customer Insights Analyst