Case Study: Ouest France achieves 16% increase in newsletter sign-ups with AB Tasty

Create pop-up to get newsletter subscriptions

Ouest France, the French daily newspaper, wanted to improve newsletter subscription rates and account sign-ups. AB Tasty recommended a targeted pop-up strategy as part of its conversion optimization services to capture more email opt‑ins from site visitors.

AB Tasty implemented an entry pop-up sign-up form (with options like lightbox/hover and adjustable frequency) and ran tests to find the best variant for Ouest France. The result was a 16% increase in accounts created, demonstrating the impact of AB Tasty’s pop-up testing and optimization approach.

Ouest France