Case Study: MeUndies achieves 9.8% increase in transactions and $400K revenue uplift with AB Tasty

MeUndies Lifts Revenue with Product Page Promo Banner

MeUndies, a leading retailer of underwear and loungewear, faced the challenge of ad-driven traffic landing directly on product pages and missing site-wide promotional messaging. Using AB Tasty, MeUndies sought a fast way to surface current sales and promo codes on product description pages so shoppers wouldn’t bypass offers.

AB Tasty implemented a promotional widget/banner on product pages during a peak sales period (Valentine’s Day) to highlight promo codes and membership discounts; the test drove a 9.8% increase in transactions, a 10% rise in “Add to Bag” clicks, and roughly $400K in revenue uplift, improving the ROI of MeUndies’ ad campaigns.

MeUndies