Case Study: Peek & Cloppenburg KG Hamburg achieves 10% AOV increase with AB Tasty Intelligent Search

Peek & Cloppenburg boosts AOV by 10% with intelligent search

Peek & Cloppenburg KG Hamburg, an international fashion retailer (including subsidiary VAN GRAAF), wanted to improve its online customer experience by optimizing site architecture and search. To make search more accurate and increase conversions, the team engaged AB Tasty to test and implement an AI-powered, intelligent search solution.

AB Tasty integrated its intelligent search into Peek & Cloppenburg KG Hamburg’s site, training the algorithm on product data, industry knowledge and customer behavior and adding features like error-tolerant search, faceted navigation, product sorting and landing-page forwarding. Over a four-month test versus the prior year, AB Tasty’s solution drove a 10% increase in average order value from search, a 29% increase in orders from search and a 10% rise in the share of turnover from search, while also reducing maintenance effort.

Peek & Cloppenburg KG Hamburg